Dr. Laurie Wood

'The Rivals' 39 Springmeadow Lane Uppermill Oldham OL3 6HL

Telephone: 01457 878582

Home Fax: 01457 872441

E-mail: laurie.wood@mcr1.poptel.org.uk

Profile:

Senior Lecturer in Strategic Management and Marketing and Director of CADRE, the Centre for Audience Development Research at the University of Salford.
Vice Chairman and National Treasurer of the Chartered Institute of Marketing (MCIM) Director of CIM Holdings, and of Marketing Business. Past Chairman of Arts About Manchester, Director of Phoenix Training North West and non-executive director of Tameside NHS Acute Trust.
Extensive business experience working as researcher and consultant in business and marketing at a strategic level.

Employment:

4/97 to present: Senior Lecturer in Strategic Management and Marketing at University of Salford and Director of the Centre for Audience Development Research

01/88 to 4/97: Lecturer in Corporate Strategy and Marketing at University of Salford.

Course Leader MSc Marketing 1988-1992, Enterprise tutor; Inaugurated PT MSc in Marketing; Introduced Undergraduate Management Development Programme; Teaching Company Programme - Queens Award for Export.

1984 to 1988: Senior Lecturer at the Manchester Metropolitan University.

National Award for CIM Diploma development; Final year courses in Research and Strategy; Active in Continuing Education and SME support programmes; Improved and computerised Student Work Experience Placements (SWEP) systems.

1982 to1984: National Development Manager at C.W.S. Milk Group , Manchester.

Market Leader: 10,000 rounds nationally plus retail chilled distribution. Largest commercial farming organisation in the UK. Introduced franchising operation within the 6 regions nationally.

1975 to1980: Marketing Services Manager at National Westminster Bank PLC, Manchester.

Support services to SME's and Business Start-ups.

Previous:

Freelance Accounting and Marketing Consultant; Assistant to Group Marketing Manager, CWS Packaging Technology Group; Personal Assistant, Mobil Oil PLC

Education:

• PhD, University of Salford, 1993.
• BA (Hons) Business Studies (Marketing and Finance). First Class, the Manchester Metropolitan University, 1982.
• Post Graduate Certificate in Education , Victoria University of Manchester, 1986.
• Diploma of the Chartered Institute of Marketing (DipM), 1982.
• Registered Marketer with Chartered Institute of Marketing 1993 to date

Membership of Professional Bodies and Academic Groups:

• Chartered Institute of Marketing Full Member (MCIM), November1983.
• Institute of Management Full Member (MIM), March 1984.
• Market Research Society (MRS), November 1986.
• Academy of Marketing(formerly MEG) (AM), September 1989.
• British Academy of Management (BAM), February 1991.
• Royal Society of Arts (RSA), Fellow, March1997.

Professional Responsibilities:

• National Vice Chairman and Honorary Treasurer Chartered Institute of Marketing 1996 - date
• Director CIM Holdings Board, 1996 - date
• Premier Magazines 'Marketing Business' Board Director and Editorial Panel, 1997 - date
• Tameside Acute NHS Trust Board Director, 1997 - date
• Arts About Manchester, Board Chairman, 1994 - 97
• Department of Employment, National Training Awards : Judging Panel, 1992 - date
• Open University Business School, MBA Tutor-Counsellor. Strategic Management, 1988 - date

Consultancy Clients: Research, Training and Business Development

• Pilkington PLC
• Association of MBA's
• BNFL
• N.E. Wales TEC
• GPT
• Dow Corning Group
• AMI Healthcare
• Cussons International
• Lakeside Training and Development
• Unilever
• Department of Employment, SEPACS
• Greenalls Inns / Threshers
• British Aerospace
• Thomas Robinson Group
• West Lancashire Health Authority
• University of Warwick

Keynote Lectures, Seminars and Presentations at External Conferences:

• Chartered Institute of Marketing International Conference, Olympia, London Relationship Marketing April 7-9 1997
• CIM Cambridge Technology Park Competitive Strategy April 15th 1997
• Universiti Malaysia Sarawak, Kuching, Malaysia Developing a Capability Culture in H.E.: A View from Within April 22-24 1996
• Pilkington PLC, St Helens, Merseyside 'Towards World Class' Senior Executive World Class Manufacturing Seminar with Rumens, L. March 1996
• Anforme Business Publications Sixth Form Conference, University of Salford Marketing Warfare November 28th 1995
• British Academy of Management Annual Conference, Sheffield Experiential Learning via Group Business Projects: Directional Approaches to Completing the Learning Cycle Stone, B. and Wood, L. September 1995
• City University Bratislava, Bratislava, Slovakia 'Strategic Management' Open University Management School, March, June , Sept 1995
• B.A.A. - S.I.G. Accountancy Education Conference, Manchester 'Identifying and Helping the Weak Student: the effect of self assessed learning styles and skills on student performance on a First Year Accounting Course.' with Fox, R. February 1995
• Arts Marketing Association Annual Conference 'Developing the Young Audience' University of Liverpool, Centre for Arts Management. MBS November 1994.
• L'Ecole Internationale ISCID, Dunkerque, France, 'Food Wars' March 1994
• Department of Education, 'Developing a Corporate Image' Taking the Lead in the New FE Corporation Conference, Gwesty Dewi Sant, Ewloe, Clwyd. June 1993
• B.B.C. Open University Production Centre Tutoring in the Open Business School Video Production, May 1993
• Small Business and Business Development Conference, Leicester University. 'Shattering the Glass Ceiling: Barriers to Growth in U.K. Enterprise Ltd.' Conference Paper April 1993
• The Arts Council Seminar, University of Liverpool, 'The Art of Strategic Marketing' March 1993
• Department of Trade and Industry Conference 'Making Partnership Sourcing Happen' Profit from Progress Conference, Stockport. February 1993
• Department of Employment Seminar, S.E.P.A.C.S. 'Marketing in the Sheltered Environment' Department of Employment, Manchester. January 1993
• MEG Annual Conference 'The End of the Product Life Cycle - Education says Goodbye to an Old Friend?' Oxford School of Business, July 1990.
• Cussons UK Research and Development 'Successful New Product Development' Kersal Vale Salford. June 1992
• B.A.I.E. Seminar 'Editorial Concerns in Marketing: Maximising Impact' Co-operative Press, Manchester. November 1990